Chicago ASBPE Chapter to Host Career Improvement Workshop October 1

The Chicago Chapter of ASBPE will be hosting an All-Day Workshop on October 1. The workshop will focus on how editors can position themselves to be more marketable in their careers.

Marketing Yourself (The Editor/Journalist as Entrepreneur)
Learn how to market yourself as a journalist during this full-day session featuring speakers who have built themselves into their own brands. Whether you are a staff writer/editor or freelancer, employed or unemployed, you are welcome to join us for a day of practical sessions for survival in the changing world of publishing.

When: Friday, Oct. 1, 8:30 a.m. to 2:30 p.m.
Where: Columbia College, 600 S. Michigan Ave., Room 401, Chicago
Cost: $10 for members; $20 for nonmembers
Plus: 3 raffle drawings, including one attendee chosen to win an iFlip camcorder

Sessions:
  • 8:30-9 a.m. Registration and breakfast
  • 9-9:45 a.m. Keynote Speaker Adrian Holovaty: Web developer, journalist and musician
  • 10-10:45 a.m. Hot Skills to Maintain Your Marketability, featuring social media and job satisfaction gurus including Ryan Paugh and Shane Mac
  • 11-11:45 a.m. Adapting to Multiple Platforms: Practical Tips on iPads, Social Media and More with Stephen Herner, Putman Media, and Matt Carmichael, Adage.com
  • Noon-1:15 p.m. Lunch
  • 1:15-2:15 p.m. Roundtable: Surviving a Volatile Marketplace
Open Google document to RSVP to the event.

For questions about the event or the Chicago chapter contact Chapter President Erin Erickson or 630-625-1138.

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Your Input Requested

Photo: Tonie Auer By Tonie Auer
DFW Chapter President

I'm calling on all ASBPE members as well as potential members for your feedback. At a very productive meeting of the ASBPE national board, we discussed how the economy has impacted everything - including our membership numbers.

And, it made us want to re-evaluate what we offer our members. So, I'm turning the microphone over to you. What services would you like to see ASBPE offer its members? What things are most valuable to you? Is it more webinars? More local chapter meetings? What do you want out of ASBPE membership? Please let us know. You can add your feedback to the comments here.

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Do-It-Yourself Roundtable, Part 2

As we blogged about on Sept. 3, here is the second part of the notes taken by the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion.

Some of the information gathered included using Twitter and Productivity Tools.

TweetDeck – Downloadable application for your computer that offers “one-stop-shop” for posting, retweeting, replying, direct messaging, following topics, searching for topics.

Twhirl – Downloadable desktop application for posting, replying to and shortening URLs for Tweets.

Twitterfeed – allows you to pull in RSS feeds and send them into your Twitter stream.

Bit.ly – allows you to shorten URLS and track click throughs on Tweets.

Twitter Search – lets you search for topics, words, etc. to find out what is trending or who is talking about it.

Tweeters to follow:

@prsarahevans
@problogger
@prnewswire

More Twitter Tips
  • Use PowerTwitter on Firefox (as opposed to IE).

  • If you’re going to be Tweeting as a group, use your pub name and real name:
    FoodProcessing_Erin (not a real address)
    ErinErickson (not a real address)

  • If you use your real name to tweet for your brand, but be careful not to mix too much pleasure with business:
    FoodProcessing_Erin: Pepsi CEO steps down; cites unruly eyebrow
    FoodProcessing_Erin: OMG that bartender is hot!

  • Use #hashtags to point out keywords in your tweets. Be sure to see if such a hashtag exists already.

  • @Twitter the “@” is part of your address.

  • RT = ReTweet
    Example of a retweet:
    @Ehal76 RT@foodprocessing Looking for examples of your favorite ice cream flavor. DM me your ideas!

  • DM = Direct Message
Facebook

Fan Pages. Similar to personal Facebook pages. Can post images, videos, Twitter feeds and RSS feeds which people can “friend” and see updates from. It will not show who created it.

Use Facebook’s Twitter application to feed tweets into Facebook.

Use RSS Feed to feed tweets into Facebook – OR – Twitterfeed + Twitter application will feed your RSS into Facebook.

Group Pages
  • Are related around a cause or commonality.
  • Can not be “friended” but joined.
  • People need to visit the page to find out updates. Will not feed into their Updates.
  • Person who created the group is visible to others.
Widgets

You can create widgets for your site(s) to display Twitter posts, RSS feeds, news updates.
Blogs

Usually two types of B2B blogs:
  • Personal/Personality blogs can be informative, controversial or instructional (or all three).

  • Group blogs can combine different personalities or different reporters of information or instruction.
Personal/Personality blogs – it’s your name/you opinion. Attribute (and link) the same way you would an article. Let comments in unless they are downright attacks (“Purina tastes like crap”). Make sure you’re correct in your reporting and don’t publish false news.

You are not liable for other people’s opinions on your comments.

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Do-It-Yourself Roundtable, Part 1

Earlier this summer, the Chicago chapter of the ASBPE held its first Do-It-Yourself Roundtable discussion. Why a do-it-yourself? Because we realize that more heads are better than one, and what better way to learn than from your fellow publishing professionals! The attendees picked the topics, and ASBPE provided the moderators.

The format was simple: four roundtables, each with its own topic and moderator to get the discussion rolling. After 45 minutes, everyone switches tables and topics or stayed where they were.

Some of the information gathered included the most popular social media sites B2B editors can use for free:

Twitter
LinkedIn
Facebook
YouTube

Helpful social media sites to read:

Mashable
Chris Brogan
TwiTip
ProBlogger

Important things to remember:

Have a plan for why you’re using social media with your site. Is it to find more readers? Sources? Advertisers? To conduct market research? To be in the mix with everyone else? To communicate with others?

Social media is an extension of your brand, not a replacement. Don’t bet everything on your Facebook Fan Page becoming incredibly popular or on Tweets. They are tools to communicate with the masses about who you are and what you do.

Use different information for different social media sites. Be friendly and communicative on Twitter. Invite and entice action. Post events and fun things on Facebook (in addition to news, videos, etc.). Create a group for like-minded folks on LinkedIn. Assume a more business-like persona.

Be Authentic. If you have a happy-go-lucky personality let that shine in your Tweets, blogs, Facebook posts, etc. People want to interact with a human, not a machine.

Try using social media personally first; then when you understand how to use it, do it for work/site.

On Sept. 10, we'll run more notes from the event. We're taking Labor Day off. We hope you get to, as well.

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Do-It-Yourself Roundtable

If you're in or around the Chicago area on June 5, it may be worth your time to attend the Chicago ASPBE chapter's first Do-It-Yourself Roundtable discussion.

Why do-it-yourself? Because we realize that more heads are better than one, and what better way to learn than from your fellow publishing professionals! You pick the topics, we provide the moderators.

The format is simple: We will have four roundtables, each with its own topic and moderator to get the discussion rolling. After 45 minutes, we will switch, and you can go to another table (and topic) or stay where you are. Each moderator also will be taking notes, which we will then distribute via e-mail and the Chicago chapter blog after the meeting.In addition, we will have again have the option to continue the networking at lunch after the workshop.

The details:

When: June 5, 2009

Time: 8:30 a.m. to noon (we would like to start the roundtables promptly at 9 a.m. to get the full 45 minutes in at each table).

Where: Reed Business, 2000 Clearwater Dr., Oak Brook, IL 60523

What topics will be covered:

Ethics in a Digital World

Social networking (How are you using it for your publication? What do you need to know about it to make you more marketable? What do you need to be careful of with using it to make sure you don't jeopardize your job?)

How to Create Your own Web site
How to Make Yourself More Invaluable--or Marketable (In today's business climate, the ones who keep their jobs or land new ones are the ones that demonstrate they're integral to the publication. What are you doing to demonstrate that value to your bosses or to potential bosses?)

Price: $15 for members/$20 for non-members

To register, visit the Chicago chapter blog at asbpechicago.blogspot.com to download the registration form.

Networking will continue over a buy-your-own lunch at Houlihan's. Please indicate on your registration whether you will be joining us there so we can get a head count.

Questions? Contact Nikki Golden at lucy_njr@yahoo.com or 630.204.7651.

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Feeling Positive Amongst the Negatives

Photo: Tonie AuerBy Tonie Auer
DFW Chapter President

Our industry is hurting, and I'm not talking about media and journalism alone, but also B2B publishing. Two of my dear friends and former editors were laid off just a few weeks ago right after their freelance budgets were eliminated. So, now the work of four full-time editors/writers along with the contributions of multiple freelancers landed square upon the shoulders of two people. Good luck to ya'll.

I saw a post on Facebook from an ASBPE colleague that he had to lay off three highly competent journalists from his staff, too. A few days later came the post on Facebook from a friend at the Dallas Business Journal. She was now swimming in the jobless pool, too.

So, maybe it was kismet that the Dallas-Fort Worth chapter of the ASBPE hosted Janet White, author of Secrets of the Hidden Job Market, to talk on the topic of “Anything You Want, You Got It: A Primer on Using the Law of Attraction.”

White believes that every experience in your life stems from your thoughts, so if you believe your opportunities are limited because the economy is crummy or any other reason, you're right, because of the Law of Attraction, you're always right.

"The Law of Attraction is a metaphysical law that turns your thoughts feelings and beliefs into your experiences.Whatever you think about is what you attract. Whatever you give your focus to, good or bad, becomes your truth," White said.

White had a living example at our DFW chapter meeting: Connie Gore, a former writer for GlobeSt.com. She was laid off in November when her employer eliminated positions. Gore admitted she was thinking about wanting a new challenge when the job loss occurred.

"You told the law, 'Get me out of here,' and the law complied," White told Gore. "You were focused on getting out of there and the universe shoved you out."

"What you could have done was focus on what you actually want: security and a steady financial abundance. Instead, now you’re focused on having a challenge and the universe has no problem creating challenges for Connie," White explained.

Just like working in a garden where you till the soil, plant the seed and pull the weeds, it is not a one-time effort, but weeks, months and years of tending that garden for it to grow, she said.

"You can plant consciously: This is what I choose to grow. Or you can plan unconsciously by worrying, doubting and fretting," White said.

With a four-step process, she said anyone can come to understand how powerful their thoughts are and what they can do to change their lives for the better.

The first step is to manifest your dream job. Know what you want and visualize it, she said. Don’t worry about the process of getting it.

"Create that mental vision of you having what you want and play that mental video at least three times a day because you want that image to go from your conscious mind to your subconscious mind," White said. "You are training your mind to accept this as a new reality, which helps you build your belief that you have it."

Building belief is a process that often doesn’t happen overnight, she said. It is like a daily affirmation a la Stuart Smalley. Maybe he had the right idea after all. I had to smile as I thought about "I'm good enough, I'm smart enough and doggonit, people like me!" But, maybe she was on to something.

"Anything you say becomes your reality," White emphasized. "This is so important for you to understand. I live this stuff. I know the power of my word in my life. I cannot afford the luxury of a negative thought."

White said she is "advocating changing your thinking. Move out of fear and lack and limitation and into saying yes to what you want. You’re not a victim of what is happening out there. This is the whole point, you are not a victim of conditions. When you really use this law, you will discover that conditions change because you have changed the way you look at conditions."

White's second step is to "be the person who has it." This is where a lot of people stop, she said. Take what you do with what you love and apply it to any field that you want to, she advised.

Been a real estate writer and that industry is drying up? Well, take your passion for something else and combine it with the love for writing, she recommended.

The third step is to do what feels right. "While you’re having so much fun living, thinking and acting as if you have what you desire, if you have embodied it, your intuition will start talking to you big time. It will give you instructions and you should follow those inner nudges. That is your higher self -- your guidance system -- helping navigate for you," she said.

The fourth -- and final -- step is the most difficult of them all, White said. "You must allow what will come to you and get out of your own way. The doubt, the fear, the worry has to move over. Believe that 'Yes I can have it and yes it is possible.' You may not know how it is possible, but that is the job of the universe. The universe knows stuff you will never know. You see with mortal eyes, but the universe sees things you can’t possibly know and see, when you get out of your way and move toward your goal with the right mindset you won’t have to do much at all," she explained.

White has a knack for trusting that everything she needs will come to her. "I wasn't going to make it happen, but I was going to let it happen," White recounted.

So, has it worked for me? I'm not sure yet. But, I do believe in the power of positive thinking. My husband was laid off last year and out of work for seven months. In the meantime, we trusted the Universe (or God, or whom or whatever you want to call that higher power). My faith waivered and my frustration rose, but through it all, I came back to trusting that when one door closes, another opens.

So far, so good. My power of positive thinking is keeping me busy. I've had at least three different publications eliminate their freelance budgets (therefore eliminating their need for me). I've managed to find jobs when others have disappeared, and I'm doing more work for less money overall.

Just like White said -- the hardest part for me is convincing myself that I'm not waiting for the other shoe to drop. No. I'm waiting for another opportunity to arrive.

You can find more information about White and her book at http://www.jobmarketsecrets.com/. To get your copy of Your Layoff and the Law of Attraction, just send an email with "Your Layoff Ebook" in the subject line to jobmarketsecrets@aol.com.

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