Paper Looks Different Today

By Paul Miller

I spent my Sunday afternoon going through a ton of old magazines, conference brochures and other 8-1/2″ x 11″ printed materials I’d been filing on some bookshelves of my home office. It was the first time I’d purged myself of stuff like this in four years and I only hope the recycle collector has enough room on his truck for it all.

Funny thing about this process though. I found myself looking at all this paper differently than ever before. Even though I’m constantly tossing newspapers into the recycle bin, the enormous stacks of magazines I got rid of really made me feel like I was unloading what’s becoming a bygone era. I almost felt like I was throwing out old phonographs or 8-track tape players.

As I prepare to leave my job of the past 3-3/4 years once it’s terminated next week, I’ve come to the realization that as chief editor for a national business publication in charge of every letter and image that’s printed and posted on our Website and e-newsletters, about 95 percent of the files I kept throughout my tenure were on my computer. I threw out almost all my file folders because most of them I had inherited from my predecessor. And they’re pretty useless now.

Having grown up with so much print all around me, I feel like we’re really smack dab in the middle of a major transformation from print to digital. Because my wife, Donna, does a lot of catalog and online shopping, we still get plenty of catalogs. And catalogs are far from dead yet. So are magazines. Like I said, we’re right in the middle of this shift.

It’s hard to say how soon we’ll move toward the end of this transformation, but I just found it a bit eerie today, because it really began to sink in that the shift is taking place for real now. The reality is, I believe the message that people like Al Gore have been preaching for years is starting to sink in on people in a subtle sort of way. Perhaps it was accelerated a bit by the recession or the rising cost of mailing printed publications like magazines and catalogs.

Hard to say, but it’s happening.

Paul Miller has held the dual role of editor-in-chief of All About ROI magazine (formerly Catalog Success) and editorial director of eMarketing and Commerce since early 2006. Due to the down economy, however, parent company North American Publishing Co. recently decided to eliminate both positions, effective Dec. 1, so Paul is seeking new opportunities. You can reach him at p914m@aol.com.

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Happy Thanksgiving!

We're taking the day off to celebrate Thanksgiving. May God bless each of you.
 

McCracken: Experimentation Vital to Web-Launch Success

Photo: Katy TomasuloBy Katy Tomasulo
President, Washington, D.C. Chapter

In 2008, Harry McCracken left his long-time role as editor-in-chief of PC World magazine to launch Technologizer, a Web site devoted to technology news and reviews. McCracken admits he didn’t know whether Technologizer would take off. But he got his answer pretty quickly: Within a few months of launching the site, readership climbed from zero to 500,000 unique visitors.

At the ASBPE Digital Symposium Nov. 6, he offered up some of the tips and lessons he's learned so far:

  • Informality reigns on the Web. Treat it like a conversation by utilizing opinion and analysis, addressing the reader directly, and encouraging visitors to chime in with commentary.
  • The smaller your site, the louder you need to be to be heard. If a hundred other sites are covering a story, you won’t get the clicks unless you are either first or are offering a fresher take/analysis.
  • Don’t overthink SEO (search engine optimization). McCracken uses common sense for headlines and URLs by thinking about what people will type into Google when looking for information. For example, by using the headline “Firefox 3.5 Review,” his article on the release of the latest version of the Firefox Internet browser landed at the top of Google searches.
  • Don’t write for Google, particularly the idea of putting a keyword in the article dozens of times. “If you use the word ‘laptop’ [repeatedly] in a 400-word story, people are going to know you’re not writing for them.”
  • But don’t neglect Google, either. McCracken stressed that it’s not as complicated as some make it out to be. Avoid industry jargon and use words that real people use (e.g., use “laptop” instead of “notebook”), a task the Google Trends tool can help you figure out. Read Google’s own advice on making your content Google-friendly and apply to have your magazine’s articles indexed by Google News.
  • Practice “Link Love,” a golden rule principle of linking unto others as you would have them link unto you.
  • Reject the notion that only short articles work on the Web. While attention spans are shorter, “Content should be as long as the content justifies,” McCracken said. Technologizer features both long and short items, as appropriate. Short chunks are ideal for getting stuff up fast, for example, but he still has pieces that take longer to develop, just as in print.
  • Experiment. Experiment. Experiment. Pay attention to metrics to see what topics are of interest, and see what people are commenting on and asking for. “The best way for you to learn is to give it a try.”
Note: An expanded version of this article will appear in the November/December 2009 ASBPE Editor’s Notes member newsletter.

Katy Tomasulo, president of the Washington, D.C., chapter of ASBPE, is deputy editor for EcoHome, Building Products, and ebuild.com.

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To Tweet or Not to Tweet

There may be repetition here, but I found many of the Tweets from our Digital Symposium to be really informative little nuggets. Look at it this way, you're skimming through your favorite magazine and everything you find is pretty good, but then you find that refrigerator article that is so helpful you have to clip it out and put it up for all to see. I hope you find it here. (Hint: Read from the bottom up to see tweets in chronological order.)
Jtsmicon_normal jtlongandco: RT @foliomag: BusinessWeek named Web Site of Year by #ASBPE: http://tinyurl.com/ylflmw4 (expand)
3 days ago from TweetDeck · Reply · View Tweet
Pam_baker_picture_normal bakercom1: RT @estherschindler @paulconley: Congrats to the ASBPE winners. RT @ASBPE Slide show of DIgital Azbee winners http://ow.ly/AK1I #asbpe
3 days ago from web · Reply · View Tweet
Estherglowing_normal estherschindler: RT @paulconley: Congrats to the ASBPE winners. RT @ASBPE Slide show of DIgital Azbee winners http://ow.ly/AK1I #asbpe
3 days ago from TweetDeck · Reply · View Tweet
Daddy_and_alana_on_the_pillow_couch_may_08_normal paulconley: Congrats to the ASBPE winners. RT @ASBPE Slide show of DIgital Azbee winners includes links to the sites. http://ow.ly/AK1I #asbpe
3 days ago from web · Reply · View Tweet
Asbpelogo4twitter-73sq_normal asbpe: Slide show of DIgital Azbee winners includes links to the actual sites. http://ow.ly/AK1I #asbpe
3 days ago from HootSuite · Reply · View Tweet
Asbpelogo4twitter-73sq_normal asbpe: See slides of the 2009 Digital Azbee Award winners: http://ow.ly/AJTf #asbpe
3 days ago from HootSuite · Reply · View Tweet
Photo_on_2009-11-01_at_08 lucy1375: RT @TonieAuer Challenges of attracting members under discussion. What do you want out of ASBPE membership? What made you join? #asbpe
4 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Challenges of attracting members under discussion. What makes ASBPE membership attractive to you? What do you want out of it? #asbpe
5 days ago from web · Reply · View Tweet
P8010175_normal pwoodwardhk: RT @TonieAuer: Long only work if you slice it up into bite-sized chunks. Even if its 5000 words it needs to be a quick read. #asbpe
5 days ago from TweetDeck · Reply · View Tweet
Me-eyes-close-100x100_normal mspizziri: Thanks for all the great #asbpe tweets, @ktom17 !
5 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Thanks to all of the fantastic speakers at ASBPE's Digital Symposium! A lot of great info packed into one day! #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Know your online readers by getting them to register; eventually advertisers are going to want more detailed metrics. --Eric Knorr at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Tips for going Web-only: try crazy ideas (don't be afraid to fail); don't try to reinvent the print process. --Eric Knorr at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Tips for going Web-only: watch #s, but don't be a slave to them; know your culture and be a slave to it. --Eric Knorr at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Try crazy ideas and get over fear of failure - Eric Knorr #asbpe
5 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Web-only publishing offers freedom from "calendar tyranny": no more obligatory content, greater creativity. --Eric Knorr at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Brand on the web is weaker but readers remember good info, so keep strong personalities writing for you - Eric Knorr, Infoword. #asbpe
5 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: "I'm wired to Omniture." --InfoWorld's Eric Knorr on moving to Web-only publishing at #asbpe [I know the feeling.]
5 days ago from HootSuite · Reply · View Tweet
Untitled_normal CivilActivist: RT @govtechnews: RT @TonieAuer: Try to add context around mainstream news. - GT Editor Steve Towns at #asbpe awards
5 days ago from TweetDeck · Reply · View Tweet
Gt_normal govtechnews: RT @ktom17 Increased Web content makes staff more engaged, knowledgeable by putting them in closer contact w/subjects. Steve Towns #asbpe
5 days ago from web · Reply · View Tweet
Gt_normal govtechnews: RT @ktom17: B2B Web-1st survival tactics: Be flexible. If an editor's writing the print cover story, lessen Web load. Steve Towns at #asbpe
5 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Increasing Web content has made staff more engaged & knowledgeable by putting them in closer contact with subjects. --Steve Towns at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Gt_normal govtechnews: RT @ktom17: B2B Web-first survival tactics: All editors, inc. top-level, must contribute. Steve Towns at #asbpe
5 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Developing web content: producing 20 stories a month not done before. Daily writing puts staff in closer touch with subjects. #asbpe
5 days ago from web · Reply · View Tweet
Gt_normal govtechnews: RT @TonieAuer: Web is essential. You can't be just a print writer - Steve Towns. #asbpe
5 days ago from web · Reply · View Tweet
Gt_normal govtechnews: RT @TonieAuer: Try to add context around mainstream news. - GT Editor Steve Towns at #asbpe awards
5 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: B2B Web-first survival tactics: Be flexible. e.g., if an editor is writing the print cover story, lessen Web load. --Steve Towns at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: B2B Web-first survival tactics: All editors, including top-level, must contribute. --Government Technology's Steve Towns at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Try to add context around mainstream news. - Steve Towns #asbpe
5 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Web is essential. You can't be just a print writer - Steve Towns. #asbpe
5 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Favorite new term for pieced-together editorial website: Franken-site. #asbpe
5 days ago from web · Reply · View Tweet
Drinktwit_normal travelojos: Travel peeps: don't feel bad about lack of monetization/social media. B2B pubs haven't figured it out yet either #asbpe
5 days ago from Echofon · Reply · View Tweet
Me-eyes-close-100x100_normal mspizziri: Live tweets from ASBPE Digital Symposium - lots of great tips on CMS, social media, more at #asbpe
5 days ago from TweetDeck · Reply · View Tweet
Jtsmicon_normal jtlongandco: RT @mspizziri: RT @ASBPE: BusinessWeek takes Web Site of the Year honors in Digital Azbee Awards. See all winners: http://ow.ly/zYNi #asbpe
5 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Content Management Systems are like whack-a-mole. You hit one thing & something else comes up - Tyler Davidson. #asbpe
5 days ago from web · Reply · View Tweet
Me-eyes-close-100x100_normal mspizziri: RT @ASBPE: BusinessWeek takes Web Site of the Year honors in Digital Azbee Awards. See all winners: http://ow.ly/zYNi #asbpe
5 days ago from TweetDeck · Reply · View Tweet
Katy_head_shot_normal ktom17: Having a wall between your editors & your tech folks is the biggest mistake you can make when it comes to the CMS --Tyler Davidson at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Nd_fb_normal noradepalma: RT @ktom17: Editors must give their input into the CMS selection, b/c otherwise it's left up to the techies. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: CMS must-haves: speed; easy-to-understand interface; remote, Web-based publishing, SEO-friendly. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Choosing a CMS isn't just about what you want, it's about what you can afford and how tech-savvy your staff is. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: A CMS with easier operation and fewer problems provides less flexibility for change. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: A CMS with greater flexibility is less protected and more likely to crash. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: When choosing a CMS, you have to choose the balance of flexibility & control you want; you can't have all of both. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Jh_headshot_100x100_normal jasonhiner: Frederic Paul - "All CMSes suck, but some suck less than others." #asbpe [Truer words were never spoken]
5 days ago from TweetDeck · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: CMS = A neccessary evil. But, you do need one and the choices DO matter. #asbpe
5 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Editors must give their input into the CMS selection, b/c otherwise it's left up to the techies. --Frederic Paul at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: In 30 years of working with CMSes, "I’ve learned one thing: They all suck." --Frederic Paul at #asbpe session on working with a new CMS
5 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: We’re not just reporting it & throwing it out there. Readers want opportunities to talk about it & to engage. --Tom Giles at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Tom Giles: Need to create context and collaboration, not just content. #asbpe
5 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: why are the apostrophes coming out like 's? Anyone know? #asbpe
5 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: BusinessWeek Editor Tom Giles: Context is as important today as content. #asbpe
5 days ago from web · Reply · View Tweet
Asbpelogo4twitter-73sq_normal asbpe: BusinessWeek takes Web Site of the Year honors in Digital Azbee Awards. See all winners: http://ow.ly/zYNi #asbpe
5 days ago from HootSuite · Reply · View Tweet
Jh_headshot_100x100_normal jasonhiner: "Tear down the walls that separate print editors from Web editors." Business Week's Tom Giles at #asbpe
5 days ago from TweetDeck · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: BusinessWeek (website of the year) puts news items on site multiple times daily. Timestamp articles so readers know they're fresh. #asbpe
5 days ago from web · Reply · View Tweet
Twitterprofilephoto_normal karmacakedotca: Yes PLEASE! RT @ktom17: Tear down the walls that separate print editors from Web editors. --Business Week's Tom Giles at #asbpe
5 days ago from TweetDeck · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: @alexlcohen: I'm checking to see if we have the list available. If so, I'll post a link. #asbpe
5 days ago from web · Reply · View Tweet
Estherglowing_normal estherschindler: AGREE! RT @meridith: "People who tell you shorter is better [on the web] are wrong."-@harrymccracken, speaking about story length, at #asbpe
5 days ago from TweetDeck · Reply · View Tweet
Katy_head_shot_normal ktom17: Tear down the walls that separate print editors from Web editors. --Business Week's Tom Giles at #asbpe
5 days ago from HootSuite · Reply · View Tweet
Frogs_normal alexlcohen: @asbpe is there a list available of award winners? #asbpe
Rd_twitter_avatar_normal realitydigital: 55% people say their online communities are at least as important real communities (USC study) via @kellieparker #asbpe (via @jasonhiner)
5 days ago from web · Reply · View Tweet
Fred_normal fredfunk: RT @Taylor810ce: 55% people say their online communities are at least as important real communities (USC study) via @kellieparker #asbpe ...
5 days ago from web · Reply · View Tweet
Img00110_normal Taylor810ce: 55% people say their online communities are at least as important real communities (USC study) via @kellieparker #asbpe (via @jasonhiner)
5 days ago from Twitterrific · Reply · View Tweet
Jtsmicon_normal jtlongandco: congrats to all the #ASBPE digital awards winners.
5 days ago from mobile web · Reply · View Tweet
Raischsidwebsq_normal sidraisch: RT jasonhiner Okay, so there's a hashtag #asbpe for today's Digital Symposium, for those b2b editors who are interested.
5 days ago from HootSuite · Reply · View Tweet
Jh_headshot_100x100_normal jasonhiner: Having lunch at #asbpe digital summit with @harrymccracken and Eric Knorr
5 days ago from Tweetie · Reply · View Tweet
5 days ago from TweetDeck · Reply · View Tweet
2256955656_f52043b27f_normal stephanieoverby: RT @meridith "People who tell you shorter is better [on the web] are wrong."--@harrymccracken, speaking about story length, at #asbpe
6 days ago from web · Reply · View Tweet
Haus-blu-bkgd_normal BMoxieBMore: #followfriday shout @ktom17 4 kicking out outstanding info on content management 2day #asbpe? you know, she's an editor a v. important mag!
6 days ago from web · Reply · View Tweet
Twitter_photo_normal meridith: @kellieparker Great presentation today at the #ASBPE! Thanks for sharing your 10 yrs of wisdom and expertise!
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: It’s hard for one person to build a successful online community. It needs to be a group effort. --@kellieparker at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: For your online community, have a written comm. standards document against which all contributions can be held to. @kellieparker at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tim_boivin_formal_normal TimTechPR: RT @jasonhiner 55% people say their online communities at least as important as real world communities (USC) via @kellieparker #asbpe
6 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Know what culture you want to create, set the tone from the first post. LinkedIn is professional & you know it. #asbpe
6 days ago from web · Reply · View Tweet
Jh_headshot_100x100_normal jasonhiner: 55% people say their online communities are at least as important real world communities (USC study) via @kellieparker #asbpe
6 days ago from TweetDeck · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Choose your platform wisely - its like speed dating, Kellie said. #asbpe
6 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Kellie Parker: 54 % of members log into their online community at least once per day. #asbpe
6 days ago from web · Reply · View Tweet
Jtsmicon_normal jtlongandco: @ #ASBPE Digital conference tweeting about conference on tweeting like a play within a play.
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Discussions on your message boards provide great fodder/ideas for future editorial content. --Jim Sulecki at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Repurpose community content (forum discussions, blog comments) in newsletters, etc. to keep the conversation going. --Jim Sulecki at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: B2b editor: like the host of a cocktail party. About brand, community, conversation more than it is about the medium, Sulecki says. #asbpe
6 days ago from web · Reply · View Tweet
6 days ago from web · Reply · View Tweet
Jh_headshot_100x100_normal jasonhiner: Okay, so there's a hashtag #asbpe for today's Digital Symposium, for those b2b editors who are interested
6 days ago from TweetDeck · Reply · View Tweet
Mark_-_june_2009_a_normal TriumphCIO: RT @meridith: "People who tell you shorter is better [on the web] are wrong."--@harrymccracken, speaking about story length, at #asbpe #CIO
6 days ago from txt · Reply · View Tweet
Katy_head_shot_normal ktom17: "[B2B] is more about the brand, the community, the conversation, than it is about the medium.” --Jim Sulecki at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Yorick_normal johnbethune: Great 2 see ASBPE use twitter this way! Now about that Web site. . . RT @paulconley: ... I'm following the tweets at #asbpe. You should too
6 days ago from Seesmic · Reply · View Tweet
Katy_head_shot_normal ktom17: Social media: “If you’re not going to do it on a regular basis, don’t do it, b/c you will have no traction in creating an audience” #asbpe
6 days ago from HootSuite · Reply · View Tweet
Jim_normal jimcarper: Retailers/Wholesalers: good social media info coming out of seminar for journalists today. Follow #asbpe
6 days ago from TweetDeck · Reply · View Tweet
Katy_head_shot_normal ktom17: “If someone already wrote about it, if you don’t have a different spin on it, you’re late.” --Hinda Chalew at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Social media is just as much about building your personal brand as your company's. Hinda Chalew at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Use types of media where your audience is. Where is your target market? You could be wasting your time in some facets, Chalew said. #asbpe
6 days ago from web · Reply · View Tweet

« Page 7 »
Tonie_in_cozumel_9-09_normal TonieAuer: Social Media: broader than you think. Surveys, virtual events, blogs, Web communities, Hinda Chalew says. #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Listening to "Leveraging the power of B2B social communities" at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Di_twitter_4_normal Diann_D: Good luck to @asacco, @meridith, and @twailgum!! #asbpe
6 days ago from web · Reply · View Tweet
Img_blog_bennett_normal atbennett: RT @meridith: "People who tell you shorter is better [on the web] are wrong."--@harrymccracken, speaking about story length, at #asbpe
6 days ago from Tweetvisor · Reply · View Tweet
Katy_head_shot_normal ktom17: Don't hit char limit on Twitter. Leave room for “RT" and your "@ name” so u can be easily retweeted. @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: McCracken: Envision the headline without the story: does the headline still make sense, does it make you want to read? #asbpe
6 days ago from web · Reply · View Tweet
Heney3_normal paulheney: Harry McCracken headline tips: Being cryptic is killer; tantalizing=good, always mention subject of article, address reader directly. #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Break up long Web articles with lists, short grafs, subsections, links. @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Twitter_photo_normal meridith: "People who tell you shorter is better [on the web] are wrong."--@harrymccracken, speaking about story length, at #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Stories with (good) lists get lots of clicks. @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: “[Web] content should be as long as the content justifies.” Mix short and long as appropriate. @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Long only work if you slice it up into bite-sized chunks. Even if its 5000 words it needs to be a quick read. #asbpe
6 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Don’t worry about linking people off your site, if content isn’t good, you’re just making it easy. If its good, they’ll come back. #asbpe
6 days ago from web · Reply · View Tweet
Twitter_photo_normal meridith: "The smaller you are on the web, the louder you have to be to get heard on the web." --@harrymccracken #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: “Link unto others as you would have them link unto you.” This includes to competitors. @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Link unto others as you would have them link unto you. #asbpe
6 days ago from web · Reply · View Tweet
Daddy_and_alana_on_the_pillow_couch_may_08_normal paulconley: I'm not at the ASBPE Digital conference. But I'm following the tweets at #asbpe. You should too
6 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Apply to Google News to have your site listed. Will attract readers & they don't let just anyone in, McCracken said. #asbpe
6 days ago from web · Reply · View Tweet
Tory_-_wedding_normal toryk: Good tip, @ktom17! Don't stuff stories with keywords. Readers R going to realize you’re writing for Google, not them. @harrymccracken #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Don't stuff stories with keywords. Readers are going to realize you’re writing for Google, not them. @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Heney3_normal paulheney: Harry McCracken web tips: Don't stuff stories with keywords. Don't write like a robot. Don't do anything that feels like voodoo. #asbpe
6 days ago from web · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: harrymcracken and technologizer are McCracken's Twitter handles. #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Get noticed by being first. “If you break news, even if you’re a small site, people will know.” @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: “I don’t devote a lot of time to making Google happy;I devote time to making my readers happy.Google comes along.” @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: Link Love is important. People learn content, like it and decide it is good enough to tell their readers about it, McCracken says. #asbpe
6 days ago from web · Reply · View Tweet
Twitterphoto_normal mariedomingo: Factoid disclosed today by @HarryMcCracken ... only allows less than 1 percent of his brain to SEO. #asbpe
6 days ago from web · Reply · View Tweet
Twitterphoto_normal mariedomingo: @TonieAuer I'm being asked by several other journalists who couldn't make it today, if there's a video/audio cast for this event? #asbpe
Tonie_in_cozumel_9-09_normal TonieAuer: The smaller you are, the louder you have to be to get heard on the web. McCracken calls this the Horton Hears a Who rule. #asbpe
6 days ago from web · Reply · View Tweet
Kellieparker1_normal kellieparker: Speaking at #asbpe digital symposium this morning on building online communities. Watching my ex boss @harrymccracken talk now.
6 days ago from Twitterrific · Reply · View Tweet
Katy_head_shot_normal ktom17: Encourage ppl to comment. "The most useful thing we do online is help people find our content & find each other.” @harrymccracken at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Heney3_normal paulheney: Harry McCracken at the ASBPE Digital Symposium: "Make content so good people want to tell the world about it." #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: “If you don’t fail, you’re not going to learn anything.” -- @harrymccracken on B2B web publishing at #asbpe
6 days ago from HootSuite · Reply · View Tweet
Jim_normal jimcarper: #FF @asbpe: live tweets from ASBPE's Digital Symposium. Search for #asbpe
6 days ago from TweetDeck · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: I need to learn about Google Wave. I've heard people say it three times before 9:30 a.m. today. Find it at wave.google.com #asbpe
6 days ago from web · Reply · View Tweet
Lundberg_dcat2060_normal abbielundberg: @ASacco @meridith good luck at the Digital Azbees! #ASBPE
6 days ago from TweetDeck · Reply · View Tweet
Tonie_in_cozumel_9-09_normal TonieAuer: ASBPE Digital Symposium underway. Great B2B journalism tips to come #asbpe
6 days ago from web · Reply · View Tweet
Katy_head_shot_normal ktom17: Listening to @harrymccracken discuss writing for search & navigation. #asbpe
6 days ago from HootSuite · Reply · View Tweet
Katy_head_shot_normal ktom17: Switching gears today from urban development to B2B publishing...tweeting from the ASBPE Digital Symposium in San Francisco. #asbpe
6 days ago from HootSuite · Reply · View Tweet
Brian1_normal bcarlsonCIO: RT @lmclaughlin: hit it over the green monster today @twailgum, @meridith, @ASacco at #asbpe awards. you are an all-star team.
6 days ago from TweetDeck · Reply · View Tweet
New-cio-logo_square_normal CIOonline: RT @lmclaughlin: hit it over the green monster today @twailgum, @meridith, @ASacco at #asbpe awards. you are an all-star team.
6 days ago from TweetDeck · Reply · View Tweet
Twitpiic_normal lmclaughlin: hit it over the green monster today @twailgum, @meridith, @ASacco at #asbpe awards. you are an all-star team.
6 days ago from web · Reply · View Tweet
2256955656_f52043b27f_normal stephanieoverby: Expecting Digital Azbee golds for @twailgum and @meridith today. #asbpe
6 days ago from web · Reply · View Tweet
Asbpelogo4twitter-73sq_normal asbpe: Reminder: Look for live tweets from ASBPE's Digital Symposium Nov. 6, 9 a.m.-5 p.m. PST. Search for #asbpe
6 days ago from HootSuite · Reply · View Tweet
Twitterphoto_normal mariedomingo: Live tweeting from ASBPE's Digital Symposium @ Hyatt Regency Burlingame today, 9am - 5pm PST. (via @asbpe) #asbpe #fb
6 days ago from UberTwitter · Reply · View Tweet
Twitter_photo_normal meridith: In San Francisco for Digital Azbee awards from the #ASBPE. Finally finished catching up on e-mail. Now I'm going to sleep!
6 days ago from web · Reply · View Tweet
Asbpelogo4twitter-73sq_normal asbpe: We'll be tweeting live from ASBPE's Digital Symposium tomorrow, 9 a.m.-5 p.m. Pacific time. Search for hashtag #asbpe
6 days ago from HootSuite · Reply · View Tweet

Thanks to Martha Spizziri for compiling the tweets.

— Tonie Auer


Update, 9:28 a.m.: Here is a PDF document with all the Tweets in chronological order (376K PDF). PDF created via TweetDoc.

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