Predictions for B2B Publishing in 2010: They Ain't Pretty

Photo: Tonie AuerBy Tonie Auer
DFW Chapter President

Yes, 2010 has rolled around and in keeping with my traditions, I'm still writing 2009 on my checks and wondering what this year will hold for the B2B publishing industry. Instead of being ahead of the game and asking for responses from people a month ago, I thought about it today when I was thinking of this blog post. Uh, ok. My trend of procrastinating will definitely continue into 2010, unfortunately.

However, I did find where Folio and Joe Pulizzi were on the ball and quizzed industry experts for their take on things. Go give 'em a quick look. I wish the outlook was brighter, but there are a few silver linings in there.

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Comments:
Seems like advertising in the trades is the first to go when times get tough. Plus, social media allows some to get their message out without hefty ad fees?

Don't know, but am wondering what will make it turn around. Also wondering if more pubs will go totally digital as many have.
# posted by Blogger Jim Romeo : January 10, 2010 at 10:11 AM
 
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