By Tonie Auer
DFW Chapter President

After reading the notes taken from the Chicago chapter's roundtable discussions (here and here), I started thinking more about social media. I'm relatively new to the game and I'm usually dragged into it by someone else.

The National Board of the ASBPE pressured me into getting a LinkedIn account. Unwillingly, I dipped my toe in and actually started networking. It was pretty fun and has connected me with people in a positive way. It has been two or three years since I set up that account, but I've gotten a few viable leads for work out of it with minimal upkeep on my part.

Facebook came recently, and I really am addicted to it. Personally, it is a lot of fun to watch my friends. Professionally, I've seen some businesses really promote themselves in great fashion. For instance, a regional Mexican restaurant runs Facebook contests, and routinely I see dozens (sometimes pushing hundreds) of responses from fans of that restaurant. Another regional business that makes condiments runs posts every few days about something they are promoting or a recipe. There are many shining examples of how businesses can promote themselves on Facebook. And, once someone becomes a fan, many friends of that person may join in, too. It is like the old Faberge Organic shampoo commercials: You tell two friends and so on and so on.

So, what are you waiting for? My productivity has only gone down a small amount with my Facebook addiction. But, if you're my friend, you'll know my favorite movie quotes and maybe get a few referrals to some neat businesses. Why not try it and see how you can make it work for you and your publication?

Labels: Digital, Social Media, Technology, Tonie Auer