ASBPE Web Editor
Who's on Twitter that B2B editors and journalists should be following? Let us know, and we'll post the top 10 responses here in a week or so.
Here are some of our picks, in alphabetical order; their names are linked to their Twitter profiles.
- John A. Byrne, editor-in-chief, BusinessWeek.com. Byrne's Twitter stream is wide-ranging, providing timely snippets of business and the economic information from the BusinessWeek web site as well as quick reports from editorial meetings; sneak previews of BusinessWeek stories; most-read and -discussed stories from BusinessWeek.com; his favorite headlines and quotes from the current issue; and musings about journalism, online and off. There's also the occasional link to a favorite song clip.
- CIO magazine. OK, this isn't exactly a "who." But following CIO on Twitter is an easy way to scan its articles on technology, with topics ranging from dos and don'ts for creating a LinkedIn or Facebook profile to erasing online information about yourself that you'd rather not have people see; plus, it's an example of how one B2B publication uses Twitter.
- Paul Conley, B2B journalism/media consultant. I read Conley's blog pretty regularly, but by following his tweets, I've been clued into a miscellany of additional information that's useful to me as an editor. I've learned about tools like Mr. Tweet and this forecast of the financial health of the B2B media in the next three years, for instance.
- Guy Kawasaki, online marketing guru. His Twitter posts often link to useful articles about marketing, social trends, and technology.
- Harry McCracken, founder of Technologizer; former EIC of PC World — to keep up with technology, including Web 2.0 topics such as social networking and producing good web video quickly, and to see how one B2B editor uses Twitter to interact with his audience.
- Joe Pulizzi, founder, Junta42 — for tips on web sites, social networking, and content marketing.
- Darren Rowse of ProBlogger — for tips on blogging and building community — both on blogs and via Twitter.
If you're not already using Twitter, I encourage you to take this as an opportunity to try it out. Register an account at Twitter.com; then visit the ASBPE Twitter page and click the "Follow" button under our logo. You'll start seeing ASBPE's Twitter updates. And if you're curious about who else you might want to follow, you can take a look at the people ASBPE is following on Twitter.
(Postscript: Just for good measure, here's Guardian columnist Paul Carr's list of the top 12 people the average person should follow on Twitter, found via CIO editor-in-chief Abbie Lundberg's Twitter page. All of the people on Carr's list are famous, at least in Britain, but he also chose his 12 because they demonstrate different ways to use Twitter. Included: MC Hammer, The Daily Show's John Hodgman, and Shaquille O'Neal.)