Help a Reporter Out
Golf Course Industry
Via Seth Godin’s blog, I came across this relatively new give-and-take service for journalists and sources called Help a Reporter Out. I hear it’s similar to the PR Newswire/Profnet service, which I have never used myself, but what I like about Help a Reporter Out is its grassroots-ness. Founded by a publicist and run as a free service, HARO allows journalists to query the site’s database of some 23,000 potential sources. These folks have signed up to receive HARO’s query e-mails, and they’re supposed to honor an unofficial code that says “don’t waste a journalist’s time if you aren’t an expert on a requested topic.” I can’t attest to how well this service works yet – I just came across it today – but it seems uncomplicated and useful. I’m curious if any ASBPE members have ever used it?
I'd also urge B2B editors to sign up as experts in their topic area. That way, consumer media folks can get more nuanced information about our fields, something that's all-too-often lacking right now.