Training for crisis
While most of us in the B2B publishing industry won't be covering a war or what goes on in a refugee camp, there are still pieces of this that may be applicable to your position. What happens if a disgruntled former employee goes postal at one of the biggest companies you cover in your field? You are now covering a disaster. While you may be a weekly or monthly, you are likely to update your pub's website with the breaking news or you may need to do the more analytical piece on the event, but you can use the crisis training.
Posted by Tonie Auer, president of the DFW Chapter of the ASBPE and national ASBPE blog chairwoman.
A few real-life examples of B2B disaster coverage that come to mind are Hurricane Katrina (notably in the hospitality industry -- see for instance coverage by Meetings.Net) and the Midwest floods that hit the rust belt a few years back.
Another interesting aspect to disasters is how do b2b pubs prepare for them? At a DC ASBPE event, a columnist for the Wall Street Journal described how the publication's fortuitous decision to allow some of its journalists to work from home helped the paper to continue to publish stories soon after their offices were evacuated due to 9-11.